3 Tips to Effectively Use Social Media by Rose Fonseca
As a Social Media Manager and Brand Consultant and student at Northwestern University, I continue to study the ever-changing aspects of this exciting field. Now more than ever Social Media can serve as a lifeline. However, when stories get written about one Instagram or Facebook breakout star unrealistic expectations take over.
Seventy percent of small business owners are concerned about how they can grow their business. During the COVID pandemic, we’ve learned how even more crucial social media has become. Some of the functions social media can serve to include low-cost brand recognition, targeted reach, and event promotion. What we were once able to do in a brick and mortar location we’re reaching out to customers virtually. Source
Social. Media. As a small business owner, there is so much on your plate as it is. These two words can have the impression that it’s either super easy or extremely hard. No matter your reaction you can’t run away from including social media as an ingredient for your ultimate success. This isn’t rocket science but there are some key aspects to adjusting your expectations.
Here are three tips you can use as a small business owner:
Know Thyself- People want to see a genuine personality but if you don’t who that is you won’t connect with your ideal target market
Create a Positive Impact - On social media, your followers come for your products and services — they stay because they like your style. This small loyal following can impact your followers a hundredfold
Engage with Pictures – Engage quickly with users by using photos that tell the story. People react emotionally in a split second
Remain consistent using these strategies and watch your small business grow!
M. Rose Fonseca is the owner of Meijaluma Enterprises a Social Media Management and Digital Marketing Consultant. With over 20 years of experience coaching and consulting small business owners the team focuses on the brand voice as the compass of any business.